We like to feature one of our team member’s shops each month…
Here is an interview with Keri, owner/designer at DelaneyJewelry, and one of our team leaders.
How did you start your shop?
I was making seasonal jewelry collections and selling it in local boutiques, and through my main website, but wanted another presence online other than eBay. A friend told me about Etsy, so in July “08 I opened my shop. In 2010 I almost closed it due to low activity. Thankfully, I decided to give it one last big attempt, joined my local Etsy team, learned how to work with Etsy and my sales started picking up.
How did you come up with your shop name?
After having 3 boys (I wanted 4 girls) I decided that my business would be named after the daughter I never had. Fast forward a couple years; I got the girl, but the name did not fit her. I decided to change the name of my business. My daughter’s name is Delaney Jane, after her grandmother.
What has the response been like from the (local/online) community since you opened?
I love what I make. My business has always been well supported by my community. I think the sweet e-mails that I get from people around the world are what makes it doable, even at 2 or 3 am.
Tell us about some of your favorite items in the shop.
My favorite items, by far, are the sterling silver and 14K gold framed photo tiles. I think they are so pretty, and they make my work (your jewelry) even more one-of-a-kind.
Who or what would you say has had the most influence over your craft?
I met a photographer, Michaela Winkley, who became the catalyst for my photo tiles. I desperately wanted to design something with photos baked in clay, but for over a year I had one fail after another. Michaela’s desire to offer her clients high end photo jewelry is what kept me plugging away.
What inspires you?
The birth of my daughter is what inspired me to create my photo jewelry. I had gorgeous photos of her that I wanted to wear for everyone to see. I thought mother’s with new babies would be my audience. Ironically, my memorial charm is my #1 seller. I find myself working with the images of very loved and very missed people from around the world. Giving my customers a way to remember their loves ones was my new found inspiration. I have lost many
loved ones, and I definitely feel the magnitude of loss, heartache, and love in every order.
What is your favorite wedding trend (now or past)?
Using personalized items to remember the day; like shoes, hangers, memorial bouquet charms (of course), clothing, jewelry, cake cutting utensils, toasting glasses, etc. But running a close second are items that can be handed down to your oldest son or daughter, or borrowed by all of your children for their own special day.
What would you like to see at more weddings?
I love the guest participation, so anything along the lines of table games would be a favorite of mine.
Given the opportunity, which celebrity would you like to see wearing your designs?
Oprah; I wanted to make something with her dog on it.
What is your unicorn – that is, what is an object or skill that has eluded you so far?
I love custom designs, and I feel that PMC (precious metal clay) skills would allow me to produce one-of-a-kind sterling frames for my photo tiles. I just can’t find the time to take a class. But it’s coming.
What do you think the future holds for you / your shop?
I feel myself being pulled into finger/thumb print photo tiles. And a even stronger pull toward pet memorials.
Are you someone who likes to plan ahead? Or maybe keep a visual image nearby? Treasuries are a great way to keep your favorite ideas organized in a nice little photo gallery. You can create multiple treasuries for wedding cakes, cake toppers, fascinators, garters, dresses, shoes, rings, bouquets, etc. That list could go on forever.
You can even find fun ways to enhance your treasury (and shopping) fun with applications like http://enhantsy.com. Enhantsy allows you to zoom in on images directly from the search page (you no longer have to click on an image, be redirected to another page, decide you don’t like it, and have to click the back button to get to your search again). You can add items directly to your treasury (or cart) from the image on your search. Plus you also get infinite scroll on your searches.
Here is a treasury that I created for my favorite garters:
Treasuries are easy to create and beautiful to look at. This is how I create them:
Open a blank ‘Create a treasury’ page: http://www.etsy.com/treasury/new
Open a new window on Etsy and search for desired items:
When you see something you love, or that fits your theme (many artists will customize items) click on the heart in the upper left corner.
Go to your favorites: Click on your name at the top of the page, and then click on ‘favorites’ listed on the left side of the page. Right click on each item to ‘copy the image URL’ and then open the treasury page, right click again to paste that URL info in the box.
Rearrange as you like and save.
There you have it; 5 easy steps to creating a gorgeous treasury collection of your favorite items.
Here are some of my favorite items from the WedEclectic team:
Here is one I created for my bridal bouquet memorial charms:
You can also use Shmetsy to create lovely treasuries: www.shmetsy.com. However you make them, look at them as your personal, ever-changing, shopping gallery.
By Keri O’Hara
Delaney Jewelry Designs www.DelaneyJewelry.Etsy.com