Featured Team Shop

We like to feature one of our team member’s shops each month…

Here is an interview with Keri, owner/designer at DelaneyJewelry, and one of our team leaders.

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How did you start your shop?

I was making seasonal jewelry collections and selling it in local boutiques, and through my main website, but wanted another presence online other than eBay. A friend told me about Etsy, so in July “08 I opened my shop. In 2010 I almost closed it due to low activity. Thankfully, I decided to give it one last big attempt, joined my local Etsy team, learned how to work with Etsy and my sales started picking up.

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How did you come up with your shop name?

After having 3 boys (I wanted 4 girls) I decided that my business would be named after the daughter I never had. Fast forward a couple years; I got the girl, but the name did not fit her. I decided to change the name of my business. My daughter’s name is Delaney Jane, after her grandmother.

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What has the response been like from the (local/online) community since you opened?

I love what I make. My business has always been well supported by my community. I think the sweet e-mails that I get from people around the world are what makes it doable, even at 2 or 3 am.

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Tell us about some of your favorite items in the shop.

My favorite items, by far, are the sterling silver and 14K gold framed photo tiles. I think they are so pretty, and they make my work (your jewelry) even more one-of-a-kind.

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Who or what would you say has had the most influence over your craft?

I met a photographer, Michaela Winkley, who became the catalyst for my photo tiles. I desperately wanted to design something with photos baked in clay, but for over a year I had one fail after another. Michaela’s desire to offer her clients high end photo jewelry is what kept me plugging away.

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What inspires you?

The birth of my daughter is what inspired me to create my photo jewelry. I had gorgeous photos of her that I wanted to wear for everyone to see. I thought mother’s with new babies would be my audience. Ironically, my memorial charm is my #1 seller. I find myself working with the images of very loved and very missed people from around the world. Giving my customers a way to remember their loves ones was my new found inspiration. I have lost many
loved ones, and I definitely feel the magnitude of loss, heartache, and love in every order.

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What is your favorite wedding trend (now or past)?

Using personalized items to remember the day; like shoes, hangers, memorial bouquet charms (of course), clothing, jewelry, cake cutting utensils, toasting glasses, etc. But running a close second are items that can be handed down to your oldest son or daughter, or borrowed by all of your children for their own special day.

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What would you like to see at more weddings?

I love the guest participation, so anything along the lines of table games would be a favorite of mine.

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Given the opportunity, which celebrity would you like to see wearing your designs?

Oprah; I wanted to make something with her dog on it.

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What is your unicorn – that is, what is an object or skill that has eluded you so far?

I love custom designs, and I feel that PMC (precious metal clay) skills would allow me to produce one-of-a-kind sterling frames for my photo tiles. I just can’t find the time to take a class. But it’s coming.

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What do you think the future holds for you / your shop?

I feel myself being pulled into finger/thumb print photo tiles. And a even stronger pull toward pet memorials.

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Owner/Artist

DelaneyJewelryDesigns.com

DelaneyJewelry.Etsy.com

Posted on March 19, 2013, in DelaneyPhotoJewelry, FeaturedShop, WedEclectic and tagged , , . Bookmark the permalink. Leave a comment.

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